// 01 — Color Palette
Brand Colors
The Marketikx palette is built around deep black backgrounds and a single electric green accent. Never introduce new brand colors without approval.
Primary Black
#000000
Page backgrounds, hero sections
Card Black
#0A0A0A
Cards, panels, elevated surfaces
Accent Green
#00FF41
Primary CTAs, highlights, icons, glows
Green Dark
#00CC33
Hover states, scrollbars, secondary accents
Pure White
#FFFFFF
Headings, primary body text
Text Secondary
#CCCCCC
Body copy, descriptions, paragraphs
// 02 — Typography
Type System
Three typefaces work together — Orbitron for bold brand moments, Inter for readable body copy, and Share Tech Mono for data and code contexts.
Primary — Headings & Logo
Aa Bb Cc
MARKETIKX — Digital Marketing Agency
ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
Font Orbitron
Weights 400, 700, 900
Source Google Fonts
Use H1–H4, Logo, Buttons, Stats
Secondary — Body & UI
The quick brown fox jumps
We help small businesses, startups, and ecommerce stores grow online with data-driven digital marketing strategies that deliver measurable results.
AaBbCcDdEeFf 1234567890 !@#$%
Font Inter
Weights 300, 400, 500, 600, 700
Source Google Fonts
Use Body, Labels, Nav, Forms
Tertiary — Data, Code & Tags
// DIGITAL MARKETING
SEM · SMM · EMAIL · AMAZON ADS · ECOMMERCE
0123456789 ABCDEFGHIJKLMNOPQRSTUVWXYZ
Font Share Tech Mono
Weights 400
Source Google Fonts
Use Tags, Badges, Stats Labels, Code
// 03 — Logo System
Logo Variations
Five logo variants cover every use case. Always use the SVG source files — never screenshot or resize a rasterised version.
Primary Logo
logos/logo-primary.svg
Transparent BG
Dark Surfaces
SVG
↓ Download SVG
Logo on Dark
logos/logo-on-dark.svg
Black BG
Contained
SVG
↓ Download SVG
Logo on Light
logos/logo-on-light.svg
White BG
Print Ready
SVG
↓ Download SVG
Stacked Logo
logos/logo-stacked.svg
220×180
Square Spaces
SVG
↓ Download SVG
Favicon / App Icon
favicon/favicon.svg
32×32
Browser Tab
SVG
↓ Download SVG
// 04 — Social Media Kit
Social Media Assets
All assets are SVG — open in a browser, take a screenshot, or export to PNG via your design tool for uploading. Recommended: export at 2x resolution.
OG / Social Share Image
1200 × 630 px · Facebook, Twitter, LinkedIn link preview
↓ Download SVG
LinkedIn Company Banner
1584 × 396 px · LinkedIn company page header
↓ Download SVG
Twitter / X Header
1500 × 500 px · Twitter/X profile banner
↓ Download SVG
// 05 — Usage Guidelines
Do's & Don'ts
Keep the brand consistent and credible everywhere it appears.
✓ Do
- Use the SVG files — they scale perfectly at any size
- Keep clear space around the logo equal to the height of the "M" character
- Use the logo on black or very dark backgrounds whenever possible
- Use "logo-on-light.svg" when placing on white or light backgrounds
- Use the icon mark alone when the full wordmark is too wide for the space
- Maintain the white + green colour split exactly as provided
- Use Orbitron 900 for all heading text in brand materials
✗ Don't
- Never stretch, skew, or distort the logo
- Never change the font — Orbitron is non-negotiable for the wordmark
- Never place the primary logo on a light or coloured background
- Never use a drop shadow on the logo
- Never use any green other than #00FF41 (or #00AA2B on white)
- Never screenshot and re-upload a rasterised version of the logo
- Never add extra effects, gradients, or outlines to the wordmark
Quick Reference
| Asset |
Format |
Dimensions |
Use When |
| Primary Logo | SVG | 300 × 56 | Dark backgrounds, email footers, presentations |
| Logo on Dark | SVG | 360 × 80 | Standalone brand blocks, documents |
| Logo on Light | SVG | 360 × 80 | White backgrounds, print, invoices |
| Icon Mark | SVG | 120 × 120 | App icons, favicons, tight spaces |
| Stacked Logo | SVG | 220 × 180 | Square format, merchandise, stamps |
| Favicon | SVG | 32 × 32 | Browser tab, bookmarks |
| Profile Picture | SVG → PNG | 500 × 500 | All social media profile photos |
| OG Image | SVG → PNG | 1200 × 630 | Social share cards, Open Graph |
| Instagram Post | SVG → PNG | 1080 × 1080 | Instagram feed brand posts |
| LinkedIn Banner | SVG → PNG | 1584 × 396 | LinkedIn company page header |
| Twitter/X Header | SVG → PNG | 1500 × 500 | Twitter/X profile cover |
MARKETIKX
BRAND BOOK v1.0 · 2025 · MARKETIKX.COM
Social Media Assets
All assets are SVG — open in a browser, take a screenshot, or export to PNG via your design tool for uploading. Recommended: export at 2x resolution.