Brand Identity System

MARKETIKX
Brand Book

Official guidelines for logo usage, color, typography, and social media assets. Keep the brand consistent across every touchpoint.

Version 1.0 Year 2025 Format Digital Primary Color #00FF41
// 01 — Color Palette

Brand Colors

The Marketikx palette is built around deep black backgrounds and a single electric green accent. Never introduce new brand colors without approval.

Primary Black
#000000
Page backgrounds, hero sections
Card Black
#0A0A0A
Cards, panels, elevated surfaces
Accent Green
#00FF41
Primary CTAs, highlights, icons, glows
Green Dark
#00CC33
Hover states, scrollbars, secondary accents
Pure White
#FFFFFF
Headings, primary body text
Text Secondary
#CCCCCC
Body copy, descriptions, paragraphs
// 02 — Typography

Type System

Three typefaces work together — Orbitron for bold brand moments, Inter for readable body copy, and Share Tech Mono for data and code contexts.

Primary — Headings & Logo
Aa Bb Cc
MARKETIKX — Digital Marketing Agency
ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
Font Orbitron Weights 400, 700, 900 Source Google Fonts Use H1–H4, Logo, Buttons, Stats
Secondary — Body & UI
The quick brown fox jumps
We help small businesses, startups, and ecommerce stores grow online with data-driven digital marketing strategies that deliver measurable results.
AaBbCcDdEeFf 1234567890 !@#$%
Font Inter Weights 300, 400, 500, 600, 700 Source Google Fonts Use Body, Labels, Nav, Forms
Tertiary — Data, Code & Tags
// DIGITAL MARKETING
SEM · SMM · EMAIL · AMAZON ADS · ECOMMERCE
0123456789 ABCDEFGHIJKLMNOPQRSTUVWXYZ
Font Share Tech Mono Weights 400 Source Google Fonts Use Tags, Badges, Stats Labels, Code
// 03 — Logo System

Logo Variations

Five logo variants cover every use case. Always use the SVG source files — never screenshot or resize a rasterised version.

Marketikx primary logo — white and green wordmark on transparent background
Primary Logo
logos/logo-primary.svg
Transparent BG Dark Surfaces SVG
↓ Download SVG
Marketikx logo on dark black background with green border
Logo on Dark
logos/logo-on-dark.svg
Black BG Contained SVG
↓ Download SVG
Marketikx logo on white background — dark wordmark with green IKX
Logo on Light
logos/logo-on-light.svg
White BG Print Ready SVG
↓ Download SVG
Marketikx M icon mark — standalone symbol
Icon Mark
logos/icon-mark.svg
120×120 App Icon SVG
↓ Download SVG
Marketikx stacked logo — M mark above wordmark
Stacked Logo
logos/logo-stacked.svg
220×180 Square Spaces SVG
↓ Download SVG
Marketikx favicon — M lettermark on black background
Favicon / App Icon
favicon/favicon.svg
32×32 Browser Tab SVG
↓ Download SVG
// 04 — Social Media Kit

Social Media Assets

All assets are SVG — open in a browser, take a screenshot, or export to PNG via your design tool for uploading. Recommended: export at 2x resolution.

// 05 — Usage Guidelines

Do's & Don'ts

Keep the brand consistent and credible everywhere it appears.

✓ Do
  • Use the SVG files — they scale perfectly at any size
  • Keep clear space around the logo equal to the height of the "M" character
  • Use the logo on black or very dark backgrounds whenever possible
  • Use "logo-on-light.svg" when placing on white or light backgrounds
  • Use the icon mark alone when the full wordmark is too wide for the space
  • Maintain the white + green colour split exactly as provided
  • Use Orbitron 900 for all heading text in brand materials
✗ Don't
  • Never stretch, skew, or distort the logo
  • Never change the font — Orbitron is non-negotiable for the wordmark
  • Never place the primary logo on a light or coloured background
  • Never use a drop shadow on the logo
  • Never use any green other than #00FF41 (or #00AA2B on white)
  • Never screenshot and re-upload a rasterised version of the logo
  • Never add extra effects, gradients, or outlines to the wordmark

Quick Reference

Asset Format Dimensions Use When
Primary LogoSVG300 × 56Dark backgrounds, email footers, presentations
Logo on DarkSVG360 × 80Standalone brand blocks, documents
Logo on LightSVG360 × 80White backgrounds, print, invoices
Icon MarkSVG120 × 120App icons, favicons, tight spaces
Stacked LogoSVG220 × 180Square format, merchandise, stamps
FaviconSVG32 × 32Browser tab, bookmarks
Profile PictureSVG → PNG500 × 500All social media profile photos
OG ImageSVG → PNG1200 × 630Social share cards, Open Graph
Instagram PostSVG → PNG1080 × 1080Instagram feed brand posts
LinkedIn BannerSVG → PNG1584 × 396LinkedIn company page header
Twitter/X HeaderSVG → PNG1500 × 500Twitter/X profile cover
MARKETIKX
BRAND BOOK v1.0 · 2025 · MARKETIKX.COM